Yair López — Founder & CEO → Innovation Director

Capabilities

I did every job before leading it

Being a founder forced me to master every function before I could delegate it. That gave me something no MBA teaches: I know exactly how every director at the table thinks, because I’ve done their job with my own hands.

Eight years as the person ultimately accountable for revenue, costs, taxes, cash flow, and profitability. I can read a financial statement because I’ve lived the consequences of every line.

I personally built the new version of two PWAs and an admin panel using AI — without a programming background. I understand LLMs and agents not as a trend, but as tools I already use to ship real product.

I raised capital from private investors. I know how to build financial projections, defend a plan in front of skeptical people, and report results with transparency — the same skill required to report to a CEO or a board.

I recruited, hired, and led all 15 people on my team: developers, designers, marketers, admin, and accounting. I know what separates a team that executes from one that makes excuses.

I built an organic community of 185K+ people and a content agency that billed $700K USD with corporate clients. I understand digital marketing and persuasion because I’ve made a living from them.

I sold $500K USD in agricultural inputs in 18 months: pricing, suppliers, logistics, and working capital. Not marketplace theory — real commerce.

The decision

Why I now want to build inside a great company

Because I’ve already proven I can build alone. What I haven’t done — and want to do — is build alongside others: inside a large team, with real resources, learning from people who have operated at scales I haven’t touched. I want to own clear KPIs on businesses that already have traction, where the challenge isn’t survival but innovation and growth.

A founder learns to do a lot with very little. Now imagine that, with your company’s resources.

And I’m not coming in to improvise: I arrive with the humility of someone who knows that operating inside an organization is a different skill — and the advantage of someone who understands the whole business, not just their silo.

Fit

The role where I create the most value

Innovation

Director / Head of Innovation & New Business

Spot opportunities, build the business case, and execute from zero to operation.

Business

General Manager / Business Unit Director

Own a vertical with clear P&L and KPIs, on a business with traction.

Ventures

Head of New Ventures

Build new businesses inside the company, with the discipline of someone who has done it with his own money.

Work mode: remote · open to hybrid arrangements and relocation

Education

Deliberate preparation

Agribusiness Engineering

Universidad Autónoma de Guadalajara

Platzi Certifications 2025 — deliberate preparation to lead product and technology:

Gen AI Enterprise Project Strategy & Leadership Data Science for Business Analysis Financial Mathematics Software Engineering Fundamentals Mobile App Lifecycle Mobile App Metrics & Optimization OKRs

Beyond the pitch

The work, family, and travels that shape me

I’m 35 and live in Los Mochis, Sinaloa. I’ve been married since 2023 to Adriana, a Principal Product Designer at a multinational company — at home, product design is our everyday dinner-table conversation. Napo and Beni complete the team. This is the work, the family, and the travels that make me who I am.

Yair de pie en un cultivo con sistema de riego — WorkWhere the user lives: the field

Yair con productores dentro de un invernadero — WorkWith growers, in their greenhouse

Yair en congreso agroalimentario — WorkInternational Agri-Food Congress

Yair en un stand de expo agro — WorkWalking the ag-industry expos

Yair revisando un cultivo — WorkChecking crops, at ground level

Yair en evento del ecosistema agtech — WorkIn the agtech ecosystem

Yair con aliados del sector — WorkWith industry partners

Adriana y Napo en una lancha — FamilyA relaxed weekend

Napo disfrazado en Halloween — FamilyNapo, on Halloween

Yair y Adriana frente a una cascada en Islandia — TravelIceland, with Adriana

Yair frente a un glaciar en Islandia — TravelFacing the glacier

Yair abrazado por la trompa de un elefante — TravelMaking friends

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Next step

I already built the hard part. Let’s talk about what’s next.

If your company needs someone who understands the whole business — product, capital, teams, and results — and who has proven himself in the most demanding arena, the conversation is worth 30 minutes.

Book 30 minutes with me → Download CV (PDF)

I built, funded, and scaled technology in the hardest industry to digitize. Now I want to do it inside your company.

Results, not promises

The story behind the numbers